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General Mills - The Dough Connection The Challenge: Provide an entertaining break between live presentations at the General Mills National Sales Meeting dealing with the merger of General Mills and Pillsbury. The Solution: Each of the segments takes a tongue-in-cheek look at the “real” reasons behind the merger. Each segment features real General Mills executive staff in very believable interview situations. The execs were told the general storyline, then the cameras rolled. Everyone played it as a real event, and the stories are told in their own words. And everyone loves a story.
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