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Hartford Life - Unnoticed! The ILO Story The Challenge: Each year, at a national sales conference, Hartford divisions present a recap of their accomplishments for the previous year. The Individual Life Operations group had many accomplishments, but because of the support nature of their business, these accomplishments were quite dull. ILO wanted a way to avoid presenting their dull information live. The Solution: A movie-trailer concept was developed that combined their many accomplishments with a theme of “we’re invisible and we like it that way.” Real ILO employees talked the jargon and delivered the inside jokes. Stock footage explosions and car chases round out the movie trailer theme. Shot in two days on location at Hartford Life. Shot entirely 24p with a Panasonic DVX-100A.
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