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Craig Rice's film career began as an Assistant Director on feature films including Purple Rain and Brother From Another Planet, as a production assistant for ABC Wide World of Sports in New York. Rice holds a Production Degree from the University of Southern California Cinema Department. While a student there, Rice received an Emmy nomination for We Teach Our Children. Rice also attended the Minneapolis College of Art & Design and the University of Minnesota with a Film/Photography and Theatre Major. As a commercial producer and award-winning director, Rice has helmed commercials for clients such as Amoco, Nike, Target, Kraft, the United Way, McDonald's, and The Partnership for Drug Free America. Craig Rice is an award-winning producer and director. He is nationally recognized for his distinguished career in the commercial production, television, and film industry. His work has been nominated for four Emmy Awards, an NAACP Award, and several other honors.
It's About the Music (400 kb) Rice is the Executive Producer for Million Dollar Idea. He recently produced a 90-minute documentary on Garrison Keillor and The Prairie Home Companion for PBS, and he is producing a documentary on the life and works of Designer/Artist Michael Graves. In addition to his film & television projects, Rice served as the Chairman of the Board for the Minnesota Film & Television Board for over 12 years, spearheading efforts to bring film and television projects to Minnesota. Rice recently served as Director and Executive Producer for the feature length documentary Half Past Autumn: The Life and Works of Gordon Parks for HBO which was nominated for three Emmy awards, a NAACP Image Award, and was selected to the Museum of Television and Radio in the year 2000. The documentary won the Tree of Life Award from The Friends of the Motion Picture Academy and has been selected for dozens of festivals. Other accomplishments include serving as the Director of Paisley Park Enterprises, Inc., and producing several full-length films for Prince including Graffiti Bridge. He also managed and worked with a number of international recording artists including Bobby Brown, Taj Mahal, Diana Ross, Stevie Wonder, Whitney Houston, and Alexander O'Neal. Rice has also directed dozens of music videos with artists including Prince, Patti LaBelle, and Sounds of Blackness. During his career as a documentary producer and director, he has been involved in documentaries such as Funkytown, Ingrid Chavez: Artist, Bobby: Bobby Brown, Art Pepper: Notes From a Jazz Survivor, Prince, the ABC television special We Teach Our Children, and Our Sacred Land with Chris Spotted Eagle for PBS. |
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